Rachel Tang is a New York based brand and growth designer.
Feature Work
Maven Clinic
Role
Opportunity
Outcome
Senior Growth Designer | Growth Design + Member Suite Redesign
As Maven Clinic becomes a more reputable player in the health tech industry, our goal was to increase self-service and reduce confusion by enhancing Maven’s existing marketing material across various channels and formats, including display advertising, web, landing pages, video, email marketing and paid social. Previous design was too whimsical with heavy reliance on illustrations and light pastel colors which no longer served Maven’s direct, natural style.
The design team worked with engineering, legal, and product to define an elevated, transparent and helpful experience for users.
Once core brand identity was defined, my team designed clean systems built for sales, scale, and speed but most importantly, how customers preferred to interact with the UI.
Walmart Creative Studios
Role
ESPRIT
Senior Designer | Business + Product + Cashi Research + Exploration
